Amie Wine

Will Sandbach and Abbie Roden thought up amie together during the Covid-19 lockdown, when they recognised an opportunity to tap into the rosé market with a cool and affordable direct-to-consumer wine brand with free delivery to your door.

Will, who is a Director of his family business, The Oxford Wine Company, is engaged to marketer and photographer, Abbie. They immediately thought of the perfect friend to bring on board to help bring the amie story to life: branding & PR expert, Hermione Underwood. The idea of friends coming together to create the amie brand quickly became a reality and the team managed to conceptualise, build and launch the brand within just a few lockdown months.

What You Need. When You Need. Where You Are.

We deliver. 24/7. Within 1 hour.

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